Old School Meets New School

Project Re:Brief Trailer

I absolutely love advertising and the history of advertising. There are many iconic moments and several of the creative directors from some of these campaigns were brought together in 2011 for what Google dubbed Project Re:Brief. If you have not seen this film and site, it is worth a look. If you remember the Coke “Hilltop” commercial, Alka-Seltzer “I ate the whole thing” or Avis “We Try Harder” campaigns, you will love it. The best part of it is how Google modernizes these campaigns and the reaction of the original creators. It goes to show that there is a lot of new history to be made. Enjoy.

You can watch the entire film here: Project Re:Brief site

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