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  • In Marketing, One Size Does Not Fit All

    By Matt Prielipp on July 2, 2013
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    I recently got into a spirited debate with a friend and colleague of mine after he had written a blog post about an experience he had with a client. He was upset with the amount of effort and money that his client had poured into Google Adwords. He went on to write that his client had been oversold on the […]
  • Galaxy 4 & Mobile Marketing Momentum

    By Matt Prielipp on March 16, 2013
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    Although the introduction of the Samsung Galaxy 4 was the reason to write this article, this AdWeek piece is really about mobile marketing and the future we face. While there are still a number of feature/flip phones in the market, each time a new Samsung/HTC/Motorola/Google/iPhone is released, more and more consumers are picking up this type of phone. And even […]
  • Old School Meets New School

    By Matt Prielipp on February 22, 2013
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    Project Re:Brief Trailer I absolutely love advertising and the history of advertising. There are many iconic moments and several of the creative directors from some of these campaigns were brought together in 2011 for what Google dubbed Project Re:Brief. If you have not seen this film and site, it is worth a look. If you remember the Coke “Hilltop” commercial, […]
  • Say Hello to dabuzz media

    By Matt Prielipp on February 22, 2013
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    The other night, my parents came into town to celebrate my daughter’s birthday. At one point of the evening when the conversation died down, all of us, three generations, found ourselves looking down at our smartphones, including my mother who just gotten hers the week before. In fact, I believe it was her request for help from my daughters that […]